CRM software

CRM is a pivotal tool for businesses, offering a comprehensive approach to managing and enhancing customer interactions. CRM software streamlines this process, integrating sales, marketing, and customer service.

This series of articles delves into CRM’s capabilities, exploring how it revolutionises customer engagement and drives business growth.

What is CRM software?

CRM (Customer Relationship Management) software is a technology that manages interactions and relationships with customers, centralising data to improve business relationships, customer retention, and sales growth.